No, this blog isn’t about the Better Business Bureau. Nor is it about Barbecue and Bourbon. It’s about that giant chain, Bed Bath & Beyond, and its advertising campaign.
I don’t know how long the campaign has been around, but it just came on my radar. I give it five stars for cleverness. A nerdy looking employee is approach by a couple who are filling out a wedding registry. The girl is outgoing and curious; the guy is attached to his cellphone.
Girl says to Nerdy, “What’s this?” spreading her arms wide.
Nerdy explains that it’s like online shopping, but it’s called offline shopping. One of the benefits is that you can touch things before you buy them. Girl is amazed but still unsure. She wants to know about shipping costs and time.
Nerdy says that it’s called Today Shipping because when you leave the store the item goes with you. Girl is now onboard. The BB+B logo flashes with the tagline: Think Outside the Screen.
Obviously, BB+B offers online shopping as well as the big box experience. But I like that it’s bucking the trend and encouraging shoppers to come to their stores. And touch things.
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