The latest Williams-Sonoma catalog came in the mail recently, and I am disappointed.
I’m a committed devotee of W-S, and I especially enjoy looking through its catalog because of the recipes the company includes to show off its various cookware or other accessories.
But it seems W-S is following an online retail trend to encourage readers to visit its website for recipes. Case in point: The slim twenty page catalog had a couple photographs of entrees that looked enticing; one was the pumpkin lasagna with fontina. Rather than offer the recipe, however, W-S told me to go online and find it.
I feel as if this is extra work. I have to check in with my computer, log on to the W-S website, probably register with an ID and password, and then search for the recipe in question. If I need to register, this means I shall be bombarded with emails going forward. So pumpkin lasagna will not be eaten in my near future.
I realize I’m probably a hold-out from another era, which translates to my being old. At the same time, I have disposable income – something many people my age have – so wouldn’t today’s retailers want to take that into consideration?
Wouldn’t they want to attract as many customers in as many different ways as possible? Which is to say, please print the recipe.