Ten minutes to write. Less time to read.

My friend, Judi, works in the corporate world, but even if she didn’t she would dress the same. She loves Eileen Fisher, who – I think – is a women’s clothing designer. (You can see how much I know about women’s clothing by my hesitation.) Judi loves Eileen to the point where that is the only label she buys.

Actually, from my friend I know that Eileen Fisher is not cheap; but Judi is, if anything, a great shopper. We’ve been friends over thirty years, and I am regularly amazed as her prowess in the retail arena. But I digress . . .

Judi says she wears Eileen for practical considerations. She likes that everything has an elastic waist for comfort’s sake. Long skirts hide legs that are more at the end of their dancing days than at the beginning. The colors are subdued, and the opportunities to buy Eileen on sale are great.

“It’s my signature,” Judi said during one conversation about clothing. “I have to get up early to be at work and I don’t have to spend a lot of time deciding what I’m wearing each morning.”

Another thing Judi likes is that Eileen Fisher uses her own employees, rather than professionals, as models in her advertising. I’d like to nominate Judi, even though she isn’t an EF employee, for the next marketing campaign.