?`s and ANNEswers

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Super Bowl

The 2006 Super Bowl is history. And, no, XL doesn’t stand for extra large, although some may think the television coverage was over the top these past couple weeks. XL stands for forty, which stands for the number of Super Bowls that have gone down in history to date.

For the record, and for those of you out there who quite possibly live on a desert island and haven’t learned the outcome, the Pittsburgh Steelers beat the Seattle Seahawks 21 to 10. I’m not a sports aficionado, so I can’t say if it was a good game or not; but I can say the commercials were pretty good.

I was disappointed in last night’s review of previous Super Bowl commercials, but I wasn’t disappointed in the creativity of tonight’s fare. In fact, I thought the commercials divided into two categories: really creative and blah. And there was more creative than blah.

What was really creative? The beer commercials, except I can’t remember what brand of beer they were promoting. (Red alert here, if you are a beer commercial) Also the cola commercials featuring P. Diddy (or is he now known by some other name?), although I can’t remember if they featured Pepsi® or Coke®.

Which makes me wonder if a really entertaining, memorable commercial that doesn’t make you remember the product in question is doing its job? I guess we’ll have to wait until next year’s review of commercials to find out.

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