And while we’re on the topic of advertising, our first holiday-inspired catalog arrived yesterday. Make no mistake, it was a Christmas catalog wrapped in the veneer of late summer items for your patio. But once you got to the stapled middle, the tone changed.
There were a few pages devoted to Halloween but none devoted to Thanksgiving. The second half of the catalog was very Christmasy in tone.
People of my generation often discuss the creeping Christmas season that ignores the traditions and holiday between Labor Day and the end of the year. Time was when Halloween was a home grown affair where parents and children created costumes from items at their disposal. Time was when the Christmas season was defined as starting the day after Thanksgiving with Black Friday sales. Time was when each season or holiday had its due.
Time isn’t like that anymore.
At least the catalog that arrived yesterday served notice that our mailbox is about to be swamped with all kinds of Christmas pleas and that I should be vigilant about sales, freebies, easy shipping, not-for-profit solicitations, BOGOs, and loss leaders etc.
And, like the blog last night, this one is brought to you with no advertising concerning the catalog that inspired it.
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