It seems everybody wants a piece of my mind: Joseph A. Bank, Wal-Mart, Mackenzie, Tastes of Chicago, JP Morgan Chase, even my local car dealer and supermarket. They’ve all sent me questionnaires asking about my most recent experience with their websites or customer service representatives or check-out clerks.
My representative in the automobile service department even told me if I didn’t rate the experience a ten, I’d get another opportunity to rate it again in case I misjudged the first time.
My policy on questionnaires is that I delete them. If I have a legitimate complaint with the vendor, I contact the organization directly (and, yes, it’s a pain to get through to a human) and share my concerns. The corollary to this is that if you don’t hear from me, I’m satisfied.
I spent some time this afternoon reading what the internet says about the value of questionnaires as a means of obtaining first-hand information from customers. Evidently I am in the minority as many people enjoy sharing their opinions. They feel valued; I feel annoyed. They feel they make a difference; I feel otherwise.
According to the internet, survey fatigue is “when respondents lose interest in your surveys due to the large number of requests they receive or the number of questions and effort required to complete them.” This describes me to a T.
But, before you hit ‘Delete,’ can I just ask you a couple questions about my blog?
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