Ten minutes to write. Less time to read.

I subscribe to a variety of publications, both online and off, about writing. And over the years, I’ve seen a shift in their focus. Today’s message is about ten ways to do this, five things not to do about that, how social media is important, and how your platform is essential.

The thing is: None of this advice relates to actually sitting down and writing. It’s more about promoting yourself and your work. It’s marketing disguised as writing.

I understand that promotion is at the heart of much these days.  Still, it makes me wonder. If writers are serious about writing, how do they find the time to do it if they’re reading all these tips about promoting their work and then following them?

I don’t have the answer.  But I’m working on it, because I’m all about writing while understanding that most of the world is about marketing.