Because people haven’t realized that creativity is as necessary in the business world of writing as it is to climb the New York Times bestseller list. Business writers must entice their readers, provide solid information without being wordy, and come to some conclusion, which often calls for action. These challenges are the same as any nonfiction writer encounters. In addition, business writers cannot take facts and turn them into fictional accounts, so perhaps their skills must be more honed than those of Margaret Mitchell, John Grisham, or Jan Karon.